Uniweb starts collaboration with 'Prime Cross', a digital marketing company specialized in the real estate and housing industry.

2024/07/17

Kiva Corporation (Headquarters: Chuo-ku, Tokyo, President: Kota Nojiri, hereinafter referred to as Kiva) announces that it has started collaboration with Prime Cross Corporation (Shinjuku-ku, Tokyo, President: Akihiro Handa, hereinafter referred to as Prime Cross) in the field of web accessibility tool 'Uniweb.'

 

■Background of Collaboration

As of April 1, 2024, the Act on the Elimination of Discrimination against Persons with Disabilities (*1) will enforce the provision of reasonable accommodations as an obligation for businesses, which had previously been required only for administrative agencies.

While all people, including those with disabilities and the elderly, are seeking an environment where they can smoothly utilize information and services provided on the web, web accessibility is still not well-established. According to a survey by the Ministry of Internal Affairs and Communications (Note 2), the percentage of Japanese companies using the internet is 99.7%, but only 4.6% of them meet the JIS standards for web accessibility.

In response to the above situations, we have started collaboration with Prime Cross to promote the implementation of web accessibility in companies.

 

※1 Act on the Elimination of Disability Discrimination
A law aimed at advancing the elimination of discrimination based on disability to promote a society where all citizens coexist with mutual respect for personality and individuality without distinctions based on disability.

*2 Ministry of Internal Affairs and Communications "Report on Communication Usage Trends for FY 2022 (Corporate Edition)"
https://www.soumu.go.jp/johotsusintokei/statistics/pdf/HR202200_002.pdf

 

◾️Benefits of Introducing Uniweb

• Improving Customer Satisfaction
  By ensuring that all users, including the elderly and people with disabilities, can accurately understand information on the website, it is possible to enhance usability and customer satisfaction.
• Gaining Trust and Confidence as a Company
  By demonstrating an attitude toward creating websites that take web accessibility into consideration, it can improve the company's image and enhance brand value as a trustworthy brand or company.
• Web Accessibility Assessment Report
  Based on accessibility standards (WCAG), the web accessibility assessment will identify issues on the website (such as missing alternative text for images, contrast issues) and suggest specific correction methods. It allows for real-time evaluation of updates or changes to web pages, thereby providing a consistently user-friendly environment for diverse users.

 

◾️What is Web Accessibility?

It is not a special accommodation only for the disabled or elderly, but anyone can be in the same situation as a disabled person.

• Temporary injury or illness (e.g., car accident with arm in cast and unable to use arm, eye disease with eye patch and blindness, etc.)
• Age-related changes
• Age-related vision loss (presbyopia, lens changes (yellowish, dark, blurred vision, etc.))
• Eye diseases common in middle-aged and older adults (cataracts, glaucoma, etc.)
  *About half of the patients in their late 70s have cataracts with yellowing changes.
• Age-related hearing loss
• Foreign travelers (if a foreigner who does not understand Japanese is struck by an earthquake while traveling, can he/she obtain evacuation information, etc.)

Reference: Ministry of Internal Affairs and Communications, Accessibility of Websites, etc. Required of Public Organizations
https://www.soumu.go.jp/main_content/000543284.pdf

 

◾️About UniWeb

Uniweb supports web accessibility features on the 'day of implementation' by simply adding one line of code to all web services.

In order to achieve equal website services for all, we want to put users in various situations, such as those with visual impairments or those who temporarily lose the use of their hands due to injury, in a position to understand correct information through various uses such as voice reading and contrast changes.

 

◾️About Prime Cross

Prime Cross is a digital marketing company specializing in real estate, founded in 2006 with investments from Nomura Real Estate and Septeni Holdings. Focusing on four main areas: digital advertising, creative production, cloud service development, and DX support, we have been involved in supporting real estate marketing for many companies, including Nomura Real Estate. Our corporate philosophy is to 'expand the possibilities of homes and the future through the combination of design and technology,' and we provide services that align closely with our clients' businesses and services.

 

◾️Prime Cross Inc.

Representative: CEO Akihiro Handa
Location: Shinjuku Square Tower 12th Floor, 6-22-1 Nishi-Shinjuku, Shinjuku, Tokyo
URL :https://www.prime-x.co.jp/
Business Description: Digital Advertising, Creative Services, Cloud Services, Digital Transformation

 

◾️ Kiva Corporation

Representative: Kota Nojiri, President and Representative Director
Location : 3-12-5 Tsukiji, Chuo-ku, Tokyo +SHIFT TSUKIJI 7F
URL :https://kiva.co.jp/
Business :

• Warranty service for worry-free purchase ".protectDevelopment and operation of
• Web Accessibility Service 'UniWebDevelopment and operation of