Kiva begins collaboration with CARTA MARKETING FIRM on the web accessibility service 'UniWeb'

2023/12/21

Kiva Corporation (Chuo-ku, Tokyo, President: Kouta Nojiri, hereafter Kiva) is a group company of CARTA HOLDINGS and is collaborating with CARTA MARKETING FIRM (Toranomon, Minato-ku, Tokyo, President: Masashi Nishizono, hereafter CARTA MARKETING FIRM), which specializes in marketing, on the web accessibility service 'Uniweb' (https://hellouniweb.com/We will announce our collaboration in the business. Additionally, we would like to inform you that 'Uniweb' has been implemented on the corporate site operated by CARTA MARKETING FIRM.

 

■Background of Collaboration

According to the revised Act on the Elimination of Discrimination against Persons with Disabilities (Note 1), effective April 1, 2024, the provision of reasonable accommodations, which was previously an obligation for administrative agencies and a due diligence requirement for businesses, will also become mandatory for businesses.

While all people, including those with disabilities and the elderly, are seeking an environment where they can smoothly utilize information and services provided on the web, web accessibility is still not well-established. According to a survey by the Ministry of Internal Affairs and Communications (Note 2), the percentage of Japanese companies using the internet is 99.7%, but only 4.6% of them meet the JIS standards for web accessibility.

In response to the above situation, we have begun collaborating with CARTA MARKETING FIRM to promote the introduction of web accessibility in companies.

 

Note 1: Act on the Elimination of Discrimination against Persons with Disabilities
A law aimed at promoting the elimination of discrimination based on disability and realizing a society where all citizens coexist while mutually respecting each other's personalities and individualities without discrimination based on the presence or absence of disability.

*2 Ministry of Internal Affairs and Communications "Report on Communication Usage Trends for FY 2022 (Corporate Edition)"
https://www.soumu.go.jp/johotsusintokei/statistics/pdf/HR202200_002.pdf

 

◾️What is Web Accessibility?

It is not a special accommodation only for the disabled or elderly, but anyone can be in the same situation as a disabled person.

• Temporary injury or illness (e.g., car accident with arm in cast and unable to use arm, eye disease with eye patch and blindness, etc.)
• Age-related changes
• Age-related vision loss (presbyopia, lens changes (yellowish, dark, blurred vision, etc.))
• Eye diseases common in middle-aged and older adults (cataracts, glaucoma, etc.)
  *About half of the patients in their late 70s have cataracts with yellowing changes.
• Age-related hearing loss
• Foreign travelers (if a foreigner who does not understand Japanese is struck by an earthquake while traveling, can he/she obtain evacuation information, etc.)

Reference: Ministry of Internal Affairs and Communications, Accessibility of Websites, etc. Required of Public Organizations
https://www.soumu.go.jp/main_content/000543284.pdf

 

◾️About UniWeb

Uniweb provides web accessibility features on 'the day of implementation' by simply adding one line of code to all web services.

In order to achieve equal website services for all, we want to put users in various situations, such as those with visual impairments or those who temporarily lose the use of their hands due to injury, in a position to understand correct information through various uses such as voice reading and contrast changes.

 

◾️CARTA MARKETING FIRM Co., Ltd.

Representative: President Masashi Nishizono
Location: 2-6-1 Toranomon, Minato-ku, Tokyo, Toranomon Hills Station Tower 36F
URL:https://carta-marketing-firm.co.jp
Business Description: Marketing Support Business, Ad Platform Business

 

◾️ Kiva Corporation

Representative: President Kouta Nojiri
Location: 3-12-5 Tsukiji, Chuo-ku, Tokyo +SHIFT TSUKIJI 7F
URL: https://kiva.co.jp/
Business :
・Development and operation of the reliable purchase guarantee service 'proteger' (https://hi.helloproteger.com/）
・Development and operation of web accessibility service 'Uniweb' (https://hellouniweb.com）