Mysurance" aims to create new value in insurance through accessibility - An initiative that reaches out to a wide range of users

2024/11/26

What prompted you to consider web accessibility compliance?

Our company is committed to the mission of 'Creating new value in insurance. Providing new experiences for our customers. Making the world smarter.'
As a company selling web-complete products, it is essential for us to build a user-friendly and safe website that provides 'new experiences' to a wide range of customers, and to present 'new value' through clear information provision.
In addition to achieving these goals, we have prioritized web accessibility to fulfill our corporate social responsibility, including 'customer-centric business operations'.

---

（※）
Our company defines the quality we strive for in providing products and services that meet customer expectations as 'clear and easy to understand'. We work daily to ensure that every aspect, including clear compensation details and intuitive screen operations, is perceivable as 'clear' by our customers.
https://www.mysurance.co.jp/news/2024-10-30

---

With the expansion of our business, the number of customers who are not necessarily skilled in digital operations, as well as those who struggle with web browsing, has increased. With the hope of assisting these individuals so that they can proceed with insurance enrollment smoothly and independently without needing face-to-face support, we recently decided to implement an accessibility tool.

 

Please tell us how you learned about Uniweb and the reasons for its implementation.

I learned about Uniweb through an introduction within the company. I heard there was a company providing accessibility tools and immediately requested information materials.

In the implementation process, we first conducted internal testing. Within the SOMPO Group, we have a company recognized as a special subsidiary that is particularly considerate of the employment of people with disabilities, SOMPO Challenged, where those working there were able to actually use Uniweb. As a result, it was highly regarded as 'this is useful for many people', which significantly supported the decision to proceed with the implementation.

Furthermore, the flexibility of the functions provided by Uniweb was a decisive factor. When I first met with Mr. Isozaki and Mr. Uematsu, I learned that Uniweb frequently updates its features. In particular, the ability to choose functions for corporate use was very appealing. As a provider of small amount short-term insurance, it is necessary for us to accurately convey information about insurance products to users for their understanding. For example, there was a potential risk that images disappearing in some accessibility functions could hinder the explanation of insurance products, but with Uniweb's update to allow the selection and implementation of only the necessary functions, we were able to confidently decide to proceed with the implementation.

The flexible functionality and rapid response of Uniweb matched our needs, which was a significant reason for its implementation.

 

Have there been any responses from competitors regarding your efforts in web accessibility?

Our company implemented the web accessibility tool and published it on our website in mid-June of this year, also publicly introducing 'customer-centric business operations' around the same time. So far, we haven't received direct feedback, but we sense that interest within the financial industry is definitely increasing.

 

Please tell us about the number of days and man-hours it took to implement Uniweb.

The implementation of Uniweb proceeded with minimal technical burden and was very smooth. From a systems perspective, it only required embedding a single line of tag into the website, so I communicated to the engineers that I wanted to install the 'Uniweb Accessibility Tool for testing', and they quickly set up the tag.

Additionally, since our company creates landing pages (LPs) internally, it was necessary to check individually how the Uniweb icon would appear on each LP, but the display tests were easy to conduct. As a result, we were able to finely adjust the display positions so that it displayed properly on any page, and the validation of the implementation went very smoothly.

 

Do you have any future goals?

Our goal going forward is to further expand the scope of Uniweb's implementation and enhance accessibility across all pages utilized by customers. Currently, we have only implemented Uniweb on the landing pages (LPs), but we plan to extend support to the FAQ site and the enrollment procedure pages in the future.

In particular, the enrollment procedure page is a crucial page for users to actually sign contracts. We aim to broaden the range of accessibility compliance from LPs to the FAQ site, and then to the enrollment procedure page, so that more users can comfortably use the web environment.

 

Finally

We intend to continue evolving our website to be more comfortable and user-friendly for a larger number of customers, always keeping the customer's perspective in mind.
We want to simplify and make insurance clearer and easier through the power of digital technology.
We want to effortlessly resolve everyday worries.
We want to turn the 'can't do' in insurance into 'can do'.
We will strive to convey our aspirations to even more people.

Additionally, I personally participate in crowdfunding initiatives for disability support, such as Dialog in the Dark, which is an area I've been interested in for some time, so I feel very pleased and proud to be involved in this project through my work.https://did.dialogue.or.jp/about/I have participated in crowdfunding for disability support and am very pleased and proud to be involved in this project through my work.

---

Mysurance Inc.
Yuki Baba, Customer Support Department

In 1992, I graduated and joined Benesse Corporation. I gained experience launching new businesses, such as developing aptitude tests. After raising four children, I rejoined Sompo Japan in 2014 and was assigned to the Customer Center. I was involved in multichannel customer support, including the introduction of chatbots and human chat. In 2022, I was seconded to Mysurance, a strategic subsidiary, where I handled many alliance partners in the marketing department. From 2024, I will be involved in all customer touchpoints in the Customer Support Department.

 

《Uni-Web Implementation Site》

It is implemented on the service site operated by Mysurance Inc.

By clicking on the icon, an accessibility menu appears, allowing users to switch text-to-speech features and screen contrast with just one button.

• Service Site:https://www.mysurance.co.jp/

 

Mysurance Inc.

Representative: CEO Masahiro Kiriyama
Location: 1-26-1 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Business :

• Small Amount Short-Term Insurance
• Agency or administrative services related to the insurance business of other insurance companies

 

About Uniweb

UniWeb provides web accessibility features "on the day of deployment" by simply adding a single line of code to all web services.

In order to achieve equal website services for all, we want to put users in various situations, such as those with visual impairments or those who temporarily lose the use of their hands due to injury, in a position to understand correct information through various uses such as voice reading and contrast changes.

Site:https://hellouniweb.com